Senior people have free time, pay attention to health, have a fixed income, and senior people buy sports products affordable, safe and convenient. With the increase of the seniors population, the seniors have become a force to be reckoned with in the sports market. In recent years, with the rapid development of social economy, the country has paid more and more attention to the development of sports industry, and along with the arrival of aging society, the quality of life of the seniors has also received more and more attention from the society. Strengthening brands, senior sports brands, strategic models Abstract Business Administration Program in Marketing, Siam University, Bangkok, THAILAND.
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